Years of research went in to Kicker Jigs before officially launching in 1998. The finished products were consistent swimming jigs, that kicked erratically from side to side, and caught a variety of gamefish. Attention to detail, the finest components, unique colors, and durable finishes quickly made Kicker some of the best fishing irons in the world. 2015 brought a rebrand, with the help of new owners, Randy Spizer and Justin Hugron. With a reinvigorated passion, new life was pumped into Kicker Fishing Brand. The quality and consistency remained unmatched, with updated color ways, TIG welded rings, and VMC hooks tying it all together. Today we strive to bring you the best possible fishing lures, accessories, and apparel.